Drew M Lewis

Vitaminwater ” IT ” from Fx Goby on Vimeo.

First Global Campaign for Vitaminwater. Live action mix with stop motion 2d and 3d animations.

Director: Fx Goby

Agency: LeoBurnett
Creative director: Adam Tucker
Agency producer : David White

Producer : Jo Bierton
Produced by Nexus productions
Studio lead : Michael Greenwood

Music : Brains&Hunch

Chet Faker - Talk Is Cheap from Toby & Pete on Vimeo.

Spanning 4 seasons in only three minutes and thirty seconds, this video depicts the idea that we only have a short time to be noticed and have our voice heard before we pass on. We witness the life and death of Chet Faker as he sings the chorus to his latest single “Talk Is Cheap”

Director: Toby and Pete
tobyandpete.com
facebook.com/tobyandpete

Cinematographer: Dan Freene
Styling: Rebecca Riegger
Make Up: Margo Regan

Record Label: Future Classic
futureclassic.com.au
chetfaker.com
facebook.com/chetfaker

Introducing the Superdesk from The Barbarian Group on Vimeo.

At The Barbarian Group, we believe in the power of ideas to provoke a reaction.  So when challenged with our own brief - to keep the Barbarian tribe happy and inspired everyday - we turned to Clive Wilkinson, an architect who shares our passion for interesting ideas in a world pre-disposed to boring sameness.

The challenge was to create the most collaborative, creative environment possible.  The result?  A desk that we could all share, literally - 4,400 square feet of undulating, unbroken awesomeness to keep people and ideas flowing.

Puma Dance Dictionary presents ‘A Classic’ from Grey London on Vimeo.

The Puma Dance Dictionary presents a literary classic with a unique interpretation of the ʻNunnery Sceneʼ from Shakespeareʼs Hamlet.

Freestylers, Storyboard P, King Charles, Pac Man and Worm come together again with LA Choreographer - Super Dave - to encrypt each word from the iconic speech into unique dance moves.

The Puma Dance Dictionary was created last summer as a social application for teenagers to send coded messages to one another in the form of dance moves. But this latest iteration of the campaign explores the potential for dance to introduce a generation bought up on music videos to classic literature. What the 16th century playwright would make of Memphis Jookinʼ, locking, popping and turfing, is anyoneʼs guess.

Submerged Turntable from Brian Lilla on Vimeo.

Evan Holm Submerged Turntable Sculpture. To see more of Evan’s work go to evanholm.com/.

Nike Tech Fleece from Royale on Vimeo.

In between super sets and a Rocky-esque jump rope session, Jay found himself wishing he had a fleece jacket that was lightweight and warm for his 30 mile jog home. Luckily for him, Nike had a product coming out and enlisted Royale’s help to create a short piece telling the story of how this revolutionary garment was made. Nike Tech Fleece is an innovative thermal construction that merges jersey with a synthetic spacer, allowing body heat to be trapped to create warmth without adding weight.
When seeing the product, our first thoughts were that this material was otherworldly and born out of one of our favorite sci-fi films. When researching the process of how the garment was made, we became fascinated with not just the process of cotton to completion, but also the technology involved in handling the delicate string fabric. We also discovered that the massive circular looms that construct the fabric were visually stunning. We immediately rallied and challenged our team of CG superstars. To control the weave of the threads, we built the entire garment in 3D. From here we enlisted Softimage’s ICE to animate hundreds of thousands of threads along the surface of our CG fabric. It was an intense build, but well worth the extra miles. Tech Fleece was a great creative challenge and we look forward to getting Jay the entire line so that he will be warm and fashionable while “working out” at Equinox during the winter months.

When seeing the product, our first thoughts were that this material was otherworldly and born out of one of our favorite sci-fi films. When researching the process of how the garment was made, we became fascinated with not just the process of cotton to completion, but also the technology involved in handling the delicate string fabric. We also discovered that the massive circular looms that construct the fabric were visually stunning. We immediately rallied and challenged our team of CG superstars. To control the weave of the threads, we built the entire garment in 3D. From here we enlisted Softimage’s ICE to animate hundreds of thousands of threads along the surface of our CG fabric. It was an intense build, but well worth the extra miles. Tech Fleece was a great creative challenge and we look forward to getting Jay the entire line so that he will be warm and fashionable while “working out” at Equinox during the winter months.

THE ARK from ANTIVJ is a visual label on Vimeo.

THE ARK
A site specific installation by Romain Tardy and Squeaky Lobster
Proyecta Oaxaca, Ethnobotanical garden of Oaxaca, Mexico

Concept & Visual design by Romain Tardy
Music composed by Squeaky Lobster
Project management & production by Nicolas Boritch

The Ark is a site specific installation, commissioned by and presented during Proyecta Oaxaca, festival de diseño y artes digitales.

The Ark is built around the cacti that line the Aljibe, at the heart of the Ethnobotanical Garden of Oaxaca.

Adopting a poetic approach, The Ark gives voice to the garden’s plants, participants in the work, the beating heart of the space and an unpredictable choir.

Telling their story, revealing their fantasised and fantastical character, The Ark is the mise-en-abîme of the trail. A three part audio-visual installation, it unfolds like a movie set in space, in which the wandering spectator plays the role of the camera.

More info at antivj.com

Proyecta Oaxaca
On the invitation of Proyecta Oaxaca, several artists from the ANTIVJ visual label have devised four visual and sonic works to be installed at the heart of the Ethnobotanical Garden in Oaxaca. Conceived of as a trail of light, these in-situ works offered the chance to (re)discover a singular and magical location in a particularly unique way – by opening the garden to the public at night.

A trail of the senses, in several variations, it also presents spectators the perspective of four artists on this atypical space, in which ancient nature and new technology come face to face, like a distant echo of the ancestral techniques that have allowed for its conservation.

The trail consisted of the following four works:
Onion Skin, by Olivier Ratsi & Thomas Vaquié
The Ark, by Romain Tardy & Squeaky Lobster
3Destruct | Oaxaca, by Yannick Jacquet, Thomas Vaquié & Jeremie Peeters
Réplica, by Laurent Delforge & Thomas Vaquié
All projects managed by Nicolas Boritch.

Proyecta Oaxaca
content director: Manuel Alcala
producer: Samuel Rivera
technical director: Azael Saenz

Olympic Calendar 2014 from loveanddeath on Vimeo.

Advertisment of new Andrew Tarusovs Olympic Calendar for 2014. Special for Boomstarter project.

Made in the Land of Wheat and Maize | Justin Vernon from Red Wing Heritage on Vimeo.

A Series of Stories from the Red Wing Shoe Co.

Justin Vernon has an enduring connection to his hometown of Eau Claire, Wisconsin. It’s the place this Grammy award winning musician was given his first guitar by his father. Eau Claire is also the place where Justin gained his appreciation for things that are made to last.

The Sunday Times - Icons from Us on Vimeo.

Watch the making of - makingoficons.com

Director - Us
Production Company - Academy Films
Executive Producer - Lizie Gower
Producer - Juliette Harris

DOP - Ben Fordesman
A&R Operator - Simon Wood
Art Director - Alison Dominitz
Hair & MakeUp - Lu Hinton
Stylist - Rebecca Hale
Casting - Hammond & Cox
Editor - Dave Stevens @ Assembly Rooms
Post - Electric Theatre Collective
Grade - Aubrey Woodiwiss
Audio post production - String & Tins
Musical Composition - Tom Player
Lead Actor - Gary Milner

Agency - Grey
Executive Creative Director - Nils Leonard
Creative Director - Dave Monk
Creatives - Jonathan Rands & Johan Leandersson
Agency Producer - Debbie Impett

Petting Zoo by Minimaforms - Frac Centre from Minimaforms on Vimeo.

Petting Zoo by Minimaforms is speculative robotic environment populated by artificial intelligent creatures that have been designed with the capacity to learn and explore behaviors through interaction with participants. Within this immersive installation interaction with the pets foster human curiosity, play, forging intimate exchanges that are emotive, evolving over time and enabling communication between people and their environment. The installation exhibits life-like attributes through forms of conversational interaction establishing communication with users that are emotive and sensorial. Conceived as an immersive installation environment, social and synthetic forms of systemic interactions allow the pets to engage and evolve their behaviors over time exhibiting features and personalities that are formed through their interactions with the general public. Pets interact and stimulate participation with users through the use of animate behaviors communicated through visual, haptic and aural communication. Pet interactions are stimulated through interaction with human users or between other pets within the population.

This bear guards a door to a bar in San Diego. Who knows which one?

This bear guards a door to a bar in San Diego. Who knows which one?

Gary Vaynerchuk: How to Tell Stories in an A.D.D. World from 99U on Vimeo.

About this presentation
In world with Vine, Snapchat, and Twitter, how can creatives capture attention to make their voices heard?

In this 99U talk, best-selling author and founder of VaynerMedia Gary Vaynerchuk breaks down how our work can cut through our current “A.D.D. Culture” — One where we binge-watch entire television seasons in one sitting and prefer texting to phone calls.

“We’ve gotten to a point where everything is on our time,” says Vaynerchuk, “So why is everyone storytelling like it’s 2007 in a 2014 world?” The best digital storytellers, he says, use the social media to “hook” audiences in for the deeper stuff. We should give, give again, and give some more before ever asking for anything from our community. “We have to start respecting the nuances of every platform.”

Please note: This talk contains adult language.

About Gary Vaynerchuk
Already considered a quintessential maven of modern-day marketing, Gary Vaynerchuk is a New York Times and Wall Street Journal best-selling author as well as a self-trained wine and social media expert.

Gary has appeared on countless programs from Jimmy Fallon, Late Night with Conan O’Brien and Ellen to MSNBC, CNBC, CNN and NPR. He was also notably featured in Decanter Magazine’s 2009 Power List which lists the 50 most influential people in wine. In 2009, Gary was named Innovator of the Year at Wine Enthusiast’s Wine Star Awards as well as one of Askmen.com’s 49 Most Influential Men of 2009.

Gary’s ultimate goal is to own the New York Jets. Although his various businesses obviously play an enormous role in his life, he always puts his family first.